GROWTH STRATEGY CONSULTING DEDICATED TO EMPOWERING BRANDS AND INVESTORS IN THE CPG INDUSTRY

ONSUMER

C

Rising, increasingly complex, and rapidly changing consumer expectations demand a relentless, consumer-centric approach, ensuring products resonate by keeping the consumer at the core of every decision.

RODUCTS

P

The rise of digital channels has skewed focus toward advertising, neglecting that success relies on product performance, pricing, channels, and competitive positioning to build an unique value proposition for both customers and consumers.

ROWTH

G

CPG companies face stagnant top-line growth and shrinking margins as traditional models struggle and costs rise - with cost-cutting largely exhausted, profitability now depends on driving growth by expanding the core, entering adjacent categories, or building new models to address specific consumer needs.

TRATEGY

S

Strategy is about connecting the dots to create a clear shape that aligns the business in addressing specific consumer and customer needs, driving both top- and bottom-line growth.

RECENT CLIENTS & Expertise

PepsiCo logo
Henkel logo
Coca-Cola logo
ECBF logo

    • Identify high-potential opportunities through in-depth market trend analysis, category dynamics, and growth drivers.

    • Prioritise opportunities that align with corporate objectives, and conduct a collaborative workshop to align critical stakeholders, ensuring clear ownership and commitment to pursuing key priorities.

    • Build robust business cases through scenario analyses to evaluate growth trajectories and quantify revenue and profit potential.

    • Conduct deep-dive consumer segmentation to identify high-potential segments based on needs, preferences, and behaviors.

    • Deliver insights on consumption occasions and general lifestyle to inform commercial and marketing strategies.

    • Develop tailored approaches to drive penetration, frequency, and value creation across key segments.

    • Develop actionable go-to-market roadmaps to drive penetration and purchase frequency across targeted consumers, markets, and channels.

    • Define market entry and channel prioritization strategies, balancing feasibility, growth potential, and competitive dynamics.

    • Recommend tailored product, pricing, and promotional strategies to optimize performance and customer engagement.

    • Determine where to play by identifying consumer needs and key consumption occasions to target.

    • Evaluate portfolio performance and alignment with future growth opportunities, recommending areas for optimization.

    • Develop clear brand positioning strategies that resonate with evolving consumer preferences and strengthen competitive advantage.

    • Analyse channel performance to evaluate channel footprint, visibility and range effectiveness

    • Identify key customers and channels to prioritize, outlining tailored strategies to increase presence and drive growth

    • Engage and deliver impactful presentations to build long-term partnerships, driving mutual growth for the brand and customer

    • Design and optimise pack-price architecture to meet consumer demand, align with competitive benchmarks, and address channel dynamics, ensuring profitable growth

    • Drive growth by optimising channel, brand, and package mix, achieving the most profit-accretive combinations

    • Maximise trade investment efficiency through strategic promotion management, ensuring ROI optimisation and alignment with commercial objectives

    • Identify and evaluate new business models to create new revenue streams and increase consumer engagement

    • Develop cross-platform strategies to capture incremental growth opportunities through traditional and digital channels

    • Define essential capabilities required to design new business models and deliver impactful digital services

    • Assess current organisational structures and identify capability gaps to drive operational efficiency

    • Design optimised operating models that align with strategic priorities and enable scalable growth

    • Develop capability-building plans to support transformation across digital, innovation, and sustainability initiatives

    • Conduct comprehensive commercial assessments to evaluate the target’s market positioning, growth potential, and competitive landscape

    • Assess revenue drivers, cost structures, and margin sustainability to inform investment decisions

    • Provide actionable insights for value creation and strategic opportunities post-investment to maximise returns

Case studies

  • Supermarket aisle with beverage shelves stocked with energy drinks and bottled juices.

    ENERGY DRINKS PORTFOLIO STRATEGY

  • Person restocking drinks in a refrigerated display case

    POST-MERGER GO-TO-MARKET ANALYSIS

  • Grocery store snack aisle with shelves of potato chips and corn snacks

    POTATO CHIPS PRICING STRATEGY

  • Two women in an office brainstorming on a whiteboard, smiling and discussing ideas.

    CMI OPERATING MODEL DESIGN

  • View from a cafe window of a Lidl supermarket entrance with parked cars.

    UK CHANNEL DIAGNOSTIC

  • Two people shopping for meat in a grocery store aisle, examining packaged meat, using a smartphone.

    BUYER DUE DILIGENCE: PLANT-BASED MEAT

  • Person scanning a jar of cookies with a handheld scanner in a store with shelved jars in the background.

    QR CODE ADOPTION STRATEGY

Find out more

MEET THE FOUNDER

STEFANO

DI NAPOLI

Stefano Di Napoli profile picture

  • Stefano brings over 10 years of experience in the consumer goods industry, driven by a deep passion for how brands connect with consumers and shape social and cultural dynamics. After beginning his career in sales at AB InBev, he transitioned to consulting, holding managerial roles at Euromonitor Consulting and Accenture Strategy’s Consumer Goods & Services practice. In these positions, he led strategic projects for top executives at leading global CPG companies, including Coca-Cola, BAT, Heineken, Unilever, and others. As an independent consultant, he has partnered with consultancies and investors in the sector and developed commercial growth strategies for PepsiCo in Europe.

    Leading CPGS, Stefano continues to leverage his expertise in developing growth strategies across global markets, collaborating with senior executives at leading consumer product companies and investors, while deepening his passion for market trends and evolving consumer behaviours.