CONSUMER GOODS
GROWTH STRATEGY

About

Consumer Products Growth Strategy (CPGS) is a London-based consultancy specialising in consumer packaged goods (CPG) and fast-moving consumer goods (FMCG), supporting companies and investors across Europe

MEET THE FOUNDER

STEFANO

DI NAPOLI

Stefano Di Napoli is the founder of Consumer Products Growth Strategy (CPGS) and an independent strategy consultant with over 10 years of experience in the consumer goods industry. He advises brands and investors on growth and commercial strategy.
He began his career in Sales at AB InBev before transitioning into strategy consulting, where he held managerial roles at Euromonitor Consulting and Accenture Strategy’s Consumer Goods & Services practice. In these roles, he led high-impact corporate and commercial strategy projects for senior executives at leading global CPG companies, including Coca-Cola, BAT, Mars, Heineken, Unilever and others. As an independent consultant, he has partnered with consultancies and investors in the sector and developed growth strategies for large - PepsiCo, Coca-Cola, Henkel - and mid-sized companies.
Stefano is regularly featured in sector-specific publications such as Just Food, Just Drinks, and European Supermarket Magazine.
As Founder of CPGS, Stefano continues to advise senior executives and investors in the consumer goods space. His work spans corporate growth strategy, market entry, portfolio strategy, revenue growth management, and go-to-market transformation. Through this work, he continues to deepen his expertise in market trends and evolving consumer behaviours, helping organisations translate insight into sustained commercial impact.

CONSUMER GOODS EXPERTISE

- Identify high-potential opportunities through in-depth market trend analysis, category and channel dynamics, and key growth drivers
- Prioritise opportunities that align with corporate objectives, and conduct collaborative workshops to align critical stakeholders, ensuring clear ownership and commitment to pursuing key priorities
- Build robust business cases through scenario analyses to evaluate growth trajectories and quantify revenue and profit potential
View project: European Consumer Health Market Expansion →

- Deliver insights on consumption occasions and general lifestyle to inform commercial and marketing strategies.
- Conduct deep-dive consumer segmentation to identify high-potential segments based on needs, preferences, and behaviors
- Develop tailored growth models to drive penetration, frequency, and value creation across key consumer segments.
View project: UK Brand Equity, Concept Testing & Pricing →

- Develop actionable go-to-market roadmaps to drive penetration and purchase frequency across targeted consumers, markets, and channels
- Define market entry and channel prioritization strategies, balancing feasibility, growth potential, and competitive dynamics
- Recommend tailored product, pricing, and promotional strategies to optimize performance and customer engagement
View project: UK plant-based market entry →

- Evaluate portfolio performance and alignment with future growth opportunities, recommending areas for optimization
- Determine where to play by identifying consumer needs and key consumption occasions to target
- Develop clear brand positioning strategies that resonate with evolving consumer preferences and strengthen competitive advantage
View project: European Energy Drinks Portfolio Strategy →

- Analyse channel performance to evaluate channel footprint, visibility and range effectiveness
- Identify key customers and channels to prioritize, outlining tailored strategies to increase presence and drive growth
- Engage and deliver impactful presentations to build long-term partnerships, driving mutual growth for the brand and customer
View project: UK Beverage Channel and Customer Strategy →

- Design and optimise pack-price architecture to meet consumer demand, align with competitive benchmarks, and address channel dynamics, ensuring profitable growth
- Drive growth by optimising channel, brand, and package mix, achieving the most profit-accretive combinations
- Maximise trade investment efficiency through strategic promotion management, ensuring ROI optimisation and alignment with commercial objectives
View project: European Potato Chips Pricing Strategy →

- Identify and evaluate new business models to create new revenue streams and increase consumer engagement
- Develop cross-platform strategies to capture incremental growth opportunities through traditional and digital channels
- Define essential capabilities required to design new business models and deliver impactful digital services
View project: QR Code Adoption Strategy for Consumer Goods →

- Assess current organisational structures and identify capability gaps to drive operational efficiency
- Design optimised operating models that align with strategic priorities and enable scalable growth
- Develop capability-building plans to support transformation across digital, innovation, and sustainability initiatives
View project: Consumer and Market Insights Operating Model Design →

- Conduct comprehensive commercial assessments to evaluate the target’s market positioning, growth potential, and competitive landscape
- Assess revenue drivers, cost structures, and margin sustainability to inform investment decisions
- Provide actionable insights for value creation and strategic opportunities post-investment to maximise returns
View project: Sell-side due diligence: Snack bars and cereal →

CLIENT ENGAGEMENTS

Coca-Cola Bottling Shqipëria

Fleury Michon

PepsiCo

Henkel

The Coca-Cola Company

L'Oréal

Kaemingk

Videojet

Nualtra

European Circular Bioeconomy Fund (ECBF)

Nuremberg Institute for Market Decisions (NIM)

Coca-Cola Bottling Shqipëria Fleury Michon PepsiCo Henkel The Coca-Cola Company L'Oréal Kaemingk Videojet Nualtra European Circular Bioeconomy Fund (ECBF) Nuremberg Institute for Market Decisions (NIM)