DIGITAL STRATEGY & NEW BUSINESS MODELS - foods

QR ADOPTION STRATEGY

SITUATION

  • A major CPG company aimed to enhance product traceability through the implementation of QR codes in response to regulatory requirements and retailer mandates.

  • The industry faced increasing pressure to improve transparency, sustainability, and recall management, while retailers pushed for digitalization to streamline supply chains.

  • To stay competitive and compliant, the company needed a structured approach to understand market adoption, key challenges, and potential benefits of implementing QR codes at scale.

PROJECT OBJECTIVE

  • Assess the current state of QR code adoption in the CPG industry, identifying leading players and key barriers to implementation.

  • Develop a roadmap for integrating variable QR codes into the company’s supply chain and product portfolio.

  • Align internal stakeholders on the strategic benefits of QR codes, including traceability, inventory management, and consumer engagement.

  • Provide actionable recommendations to prepare for regulatory requirements and retailer mandates.

WHAT WAS DONE

  • Conducted interviews with 30+ industry experts, including executives from leading CPGs and retailers.

  • Analysed global market trends and regulatory developments to assess the impact of upcoming policies on QR code adoption.

  • Examined retailer mandates and strategic priorities to understand the advantages they seek from QR codes and the key drivers behind their push for adoption.

  • Learned best practices from leading companies to identify successful strategies and key enablers for QR code adoption.

  • Assessed key barriers to adoption, including data standardisation, cost implications, and infrastructure upgrades.

RESULTS DELIVERED

  • Established a clear strategic vision for QR code adoption to position the company as a leader in digital traceability.

  • Identified priority product categories for early adoption, focusing on fresh produce, high-value items, and regulatory-sensitive goods.

  • Outlined key partnerships with technology providers and retailers to streamline data sharing and integration.

  • Delivered an actionable roadmap to achieve phased adoption by 2026, ensuring alignment with retailer and regulatory timelines.

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